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This week, Governor Lamont announced the launch of the Connecticut Content Creator Collaborative, or C4. This is a new digital platform designed to connect businesses, organizations, and agencies with content creators and influencers who authentically represent Connecticut.
C4 serves as a centralized, searchable database where content creators can list their profiles at no cost, and where businesses can easily discover, filter, and connect with creators based on industry focus, geography, audience demographics, and content specialty, from lifestyle and culinary to travel, culture, family, and entrepreneurship.
Users can explore creators by:
- Content category (culinary, lifestyle, travel, family, culture, business)
- Geographic focus
- Audience demographics
- Platform reach and specialties
C4 is free for creators to join, boosting visibility, credibility, and access to new opportunities while giving businesses a trusted, efficient way to find partners who bring stories to life.
Click here to explore what C4 has to offer.
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